Press Release: Wyeth|Nutrition: Nurture. Inspire. Give. Campaign

Last Thursday, June 6, 2013, Wyeth|Nutrition’s corporate promo, Nurture. Inspire. Give., was launched. This campaign has the primary goal of promoting literacy and teach kids to value education. With this promo, every notebook consumer gets, Wyeth will match it to give to underprivileged schoolchildren through their partner, Synergeia Foundation. What’s so special about these notebooks are their designs which are artworks made by schoolchildren themselves.

You can learn more about this campaign by reading the press release below:

A note for the future 

Wyeth Nutrition commits to support Philippine

education of underprivileged youth

MANILA, Philippines; 6 June 2013 – It was Pablo Picasso who said – “Every child is an artist. The problem is how to remain an artist once we grow up.” He may have said this decades ago, but these words still ring true until now. After all, how many children – all brimming with promise and creativity – just fade away when they grow up?

Today, Wyeth Nutrtion and Synergeia Foundation are working hand-in-hand to do their part by nurturing future generations through education. And they’re doing it through a simple but ingenious way – by giving notebooks to thousands of underprivileged schoolchildren all over the country.

“A notebook may not seem anything special to some, especially for kids who have had the benefit of growing up with cellphones, tablets and gaming consoles; but for a same-aged child, who’s not as fortunate, a simple notebook can represent his canvas for the future,” says Richard Arboleda, Associate Director for Communications, Wyeth Philippines.
  

Arboleda shares that what makes the notebooks extra special are their designs, which were specially made by three gifted artists who are schoolchildren themselves.  The child artists are Allie Arroyo who began painting at 5 and is now improving her craft under noted artists Bambi Manosa and Elaine Herbosa; Antonio Tordesillas, who has already had a solo exhibit at the age of 14; and Marco Flores who hails from the art capital of the Philippines, Angono, Rizal.

“Our aim is to promote literacy and to encourage children to be creative and value education; we are able to achieve that through the gift of these three children. Access to notebooks leads to more writing and reading, which then fosters an increase in proficiency,” says Arboleda.

From June 15 to August 15, Wyeth Nutrition and Synergeia Foundation will be launching the Nurture.Inspire.Give. campaign. Here, any purchase of Aqiva (900g), Progress Pre-school Gold (900g and 1.6kg), Promil Pre-school (900g and 1.6kg), Bonakid Choco Boost (800g), Bonakid Pre-school (900g, 1.2kg and 1.6kg), Enercal Plus (900g), or ProMama (900g) comes with a free limited edition notebook and a scratch card. The scratch card has a promo code, which one can use to register through SMS to be eligible for the raffle promo and to enable a child to receive his/her own notebook.

Wyeth Nutrition will give away P20,000 worth of gift certificates for school supplies and an educational gift pack worth P5,000 to 50 raffle winners on July 17 and another 50 winners on August 16.

Wyeth Nutrition and Synergeia Foundation pledge to give away notebooks equal to the total number of registrants. 10,000 registrants would mean 10,000 notebooks to be given away to less fortunate schoolchildren in the Philippines.

“No one understands children better than children themselves; and it is because of this that we chose to have Marco, Allie and Antonio design the notebooks,” notes Arboleda. “Looking at their designs, it’s no exaggeration to say that we may be very well looking at the future of Philippine art.”

Arboleda is also proud of Wyeth Nutrition’s partnership with Synergeia Foundation, which implements programs to improve basic education to nearly 1.5 million schoolchildren in 250 municipalities in the Philippines. Since 2011, the organizations have collaborated to implement feeding programs and inspire employee volunteerism.  “What they do is travel to the remotest barangays in the country to work with communities in order to upgrade basic education – and that’s why we’re sure that help really reaches those who really need it.

“It’s our hope that this initiative will serve to inspire and somehow influence the future of children. This is, after all, what Wyeth Nutrition is all about – nurturing generation after generation of Filipinos.”

Yesterday’s Dream. During Wyeth Nutrition’s launch of “Nurture. Inspire. Give.” through the Synergeia Foundation, students from Bagong Tanyag Elementary School performed, “Yesterday’s Dream,” as a way to say thank you to Wyeth Nutrition and artists, Marco Flores and Antonio Tordesillas, for presenting them with the limited edition notebooks designed by the young artists.

GIVE. From one student to another. Young artist, Marco Flores, presented notebooks with his design to pupils from Bagong Tanyag Elementary School.

Nurture. Inspire. Give. (L-R, back row) Wyeth Nutrition’s Associate Director for Communications, Richard Arboleda, talented young artists, Marco Flores and Antonio Tordesillas and Dr. Milwida Guevara, Chief Executive Officer of Synergeia Foundation with the pupils from Bagong Tanyag Elementary School during the launch of “Nurture. Inspire. Give.”

A note for the future. The little girl from the left shows off her new notebook to her classmates. The covers of the notebooks given away by Wyeth Nutrition bear artworks of other young students as part of “Nurture. Inspire. Give.”

An Inspiring Partnership. Wyeth Nutrition’s Associate Director for Communications, Richard Arboleda and Dr. Milwida Guevara, Chief Executive Officer of Synergeia Foundation during the launch of Wyeth Nutrition’s corporate promo “Nurture. Inspire. Give”. Wyeth Nutrition and Synergeia Foundation are working hand-in-hand with this promo – nurturing future generations through education. Behind them are the artworks of the three young artists, Antonio Tordesillas, Marco Flores and Allegria Arroyo which will be the covers of the notebooks that will be given to underprivileged schoolchildren.

About Wyeth Nutrition

Wyeth Nutrition, formerly Pfizer Nutrition, is part of Nestlé S.A. Wyeth Nutrition develops premium quality nutritional products scientifically-designed to meet the needs of infants and young children, pregnant and lactating mothers, and adults. As pioneers in infant nutritional science, our mission is to provide the best nutritional support for future healthy outcomes. For nearly a century, Wyeth Nutrition has leveraged scientific research, world class manufacturing and product safety standards to drive scientifically-sound solutions that offer parents confidence, help nourish children and support their healthy futures. It employs the same level of excellence in delivering nutrient-rich products to adults.

About Synergeia Foundation

Synergeia started as a coalition of individuals, institutions, and organizations working together to improve the quality of basic education. Led by former Undersecretary of Finance, Dr. Milwida M. Guevara, Synergeia implements programs that affects nearly 1.5 million schoolchildren in 267 local government units all over the country including ARMM. It mobilizes members of a community and builds their capabilities to design and implement programs that will help their children complete basic quality education. Its flagship activity is “Reinventing Local School Boards” which promotes community engagement in improving education. Through a vibrant school board, Synergeia engages in local governments, the Department of Education, socio-civic groups, schools, teachers, parents and students to implement systemic programs that will improve the processes, systems and structures of learning and teaching.

For more information, visit www.wyeth.com.ph. Per DOH-FDA Permit No. 0801 Series of 2013.

DISCLAIMER: This is a pre-written press release. I am not, in any way, compensated by Wyeth Philippines.

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Bring The Music Mania To Your Kid's Childhood!

J and I have always been into music. Well, who isn't, right? And we all know how music brings a lot of benefits, from supposedly making our kids more intelligent to even lifting up our moods. This is why we also want Y to be a music-lover when he grows up.

We used to rely on old-school musical instruments (and yes, cassette tapes) to listen to music. I also remember how my mom used to buy me music books to help me learn about music. But these books can be quite boring, no? 

But never fear, mommy. What is great is that there are now cute and cool apps that will make music much more interesting to learn. I'm talking about this new app - Maddie and Matt's Music Mania. Please keep reading below for further information. :-)

________

Music is very integral to a kid's learning. Music allows kids to mentally and emotionally develop their artistic skills through the words and symphony that they use and hear. Kids use music sometimes to express themselves and allow other people to see through their abilities. Music can benefit kids in other ways that will definitely contribute to their growth. For one, music enhances a kid's listening and language skills because it forces them to concentrate. Even the different tempos when listening to a song help exercise the minds of kids.

This fact enables them to improve their auditory development and their skills. What's better is that music even boosts a child's self-esteem because they are free to do what they want and how they want to do it. It permits them to explore different melodies and find peers who share the same passion for singing and for playing musical instruments as them.

We often witness kids who have a fondness for listening to pop music early in their childhood, and it might be a really good thing. Kids these days listen to Taylor Swift or One Direction because they're relatable and because those melodies fit their fresh excitement. When kids look up to their idols, they want to imitate their idols' hobbies as much as possible. So if your kid listens to Taylor Swift countless of times in a single day and she suddenly wants a guitar, allow her to probe into this new, enjoyable hobby because it might work to her advantage. This might encourage your child to show her newfound talent at school and give you the pride that any parent will want from her kid. I think it is quite obvious that music can also serve as a sign that your kid is basking in a very sunny disposition.

AppLabs Digital Studios Inc. (ADSI) knows how important music is to kids and to their growth. This is the reason why the latest addition to their growing Maddie and Matt series features the app nation's brightest kids in a bevy of educational and fun musical instruments. Maddie and Matt's Music Mania is the recent educational app from ADSI which aims to teach kids basic knowledge about different musical instruments. Not only kids can learn about an instrument's history and trivia, they can also try to play with the instrument and compose beautiful rhythms that will forever be gold in a world of a kid.

Music Mania is a free app that offers trials for a number of instruments. Kids can try playing the acoustic guitar, classical piano, and harmonica if they want to. Users can buy in-app purchases if they want to get their hands into other instruments such as bongos, electric guitar, and the violin. Kids will find a greater joy once they start learning about the classical and advanced musical instruments in the in-app purchases.

Allow your kids to be challenged in Music Mania's Quiz and let them guess the right answers for each question about music. When your kids are done with their guitar and piano lessons, they can share their Music Mania experience on Facebook and encourage other kids to try the app!

This educational app hopes to educate kids and inform them about the legends and icons who have been known to use specific musical instruments. This will inspire them to unleash their inner musician with the help of the musical wonders from Maddie and Matt!

Links:

Maddie and Matt's Music Mania - http://maddieandmatt.com/music-mania.html

Music Mania on iTunes - https://itunes.apple.com/ph/app/maddie-matt-music-mania/id629899223?mt=8

AppLabs Digital Studios Inc. - http://www.applabsdigital.com/

Disclaimer: This is a sponsored post. Content and photos are from AppLabs Digital Studios, Inc.

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Help Save Green Sea Turtles Through EnviroPop App

Happy Monday, everyone! It's the start of the week, and for the workers and employees among us, it means the start of a new work week. Happy are those who are students and work in schools kasi walang pasok ngayon. Haha! But still, begin your week with good vibes!

Better yet, begin your week with a new advocacy. I'm pretty sure most of you have access to smartphones. Some of you may even have iPhones (lucky!). If you have the latter or any Apple device, I have a proposition to make. Check this post out and start advocating for Mother Nature in a fun and easy way - by using the EnviroPop App!

Cute!

Below is a guest post from AppLabs Digital Studios: 

Background:

The Green Sea Turtles, famously known as Pawikan to Filipinos, are one of the most endangered marine animals in the Philippines. Not only do people catch this specific Chelonian breed for exotic soups or stew, they also slaughter the poor creature so they can turn the turtle hide into a shoe, belt, and other accessories. The idea of killing helpless marine creature for the sake of people's own frivolous gratification is just depressing.

Pattie the Pawikan

The current state of our marine biodiversity is facing serious threat not only because of man's shallow desires, but also because of the chemicals brought by man to their habitat that is the sea. PET bottles and metals like mercury or cadmium pollute the ocean which the turtles obtain when they are passing through different straits. These factors harm the green sea turtles and make their class vulnerable.

World Wide Fund for Nature (WWF-Philippines) has several programs lined up which hopes to conserve the marine biodiversity and to stop endangered species from facing extinction. One of their innovative program comes in the form of an environmental application called EnviroPop. With the help from app development company AppLabs Digital Studios Inc., WWF-Philippines will be able to collect the funds that they need through app downloads and the imparted environmental awareness to users.

EnviroPop

EnviroPop is a puzzle game which features several marine animals like Pattie the Pawikan, Bobby the Butanding, and Dolly the Dolphin. The gameplay is to remove the harmful marine pollutants by tapping and swiping it away from the screen altogether. Players are given one minute to eliminate as many hazards as possible and eventually save the sea creatures.

EnviroPop also has an “Enviropedia” feature which contains facts about the endangered sea creatures and the pollutants that threaten them. Through Enviropedia, people will be informed about WWF-Philippines priorities when it comes to marine conservation. EnviroPop costs $0.99 only, and for every download of the app, profits will find its way into WWF-Philippines' marine conservation program. The app allows users to be entertained and contribute to a good cause as well.

It's time that we finally address the problems occurring in our treasured marine ecosystem. Download EnviroPop and be a part of this charitable, environmental campaign while there's still time.

Download the app here:
Full version
Lite version

More screencaps:

 

Know more about the app through these links: EnviroPop App and AppLabs Digital Studios Inc. Also visit WWF-Philippines for more information.


Download the app here:
Full version
Lite version